May 2020 — Present Cologne, Germany · Remote
Senior User Experience Designer
Beyonder Group BV (formerly Ambient Innovation GmbH)
Customized software development for B2C & B2B clients
Key accomplishments
- Established and scaled the design function at Beyonder from the ground up — processes, tools and a high-performing team that became integral to the agency’s delivery model.
- Developed the “Concept Sprint”, a modular framework that improved project scoping, client collaboration and estimation accuracy.
- Integrated UX into Beyonder’s agile Scrum framework and elevated design maturity at leadership level.
- Led UX and product design for Brother, REWE, DHL, Vattenfall, GIZ and NFDI.
- Created “Myze” for Brother — a cloud platform for on-demand print and fulfillment that opened new customer segments in textile printing.
- Designed a SaaS product for MSAID, letting them commercialise their proteomics AI independently instead of relying on third parties.
- Redesigned the study submission flow for NFDI — a ~80% reduction in form abandonment, per client feedback.
- Crafted a white-label energy app for Vattenfall, now rolling out at a first municipal utility with strong interest from ~20 more.
Responsibilities
- Conception, design and continuous evolution of digital products — from websites and apps to complex software solutions. I support clients across the entire product lifecycle: discovery, strategic consulting, hands-on design and implementation. I plan and facilitate workshops, run user and stakeholder interviews, and translate insights into meaningful experiences. I design scalable design systems, build and test interactive prototypes, and ensure smooth handovers to development.
- I laid the foundation for design at Beyonder when I joined in 2020 and built the function from the ground up — workflows, tools and processes that became the backbone of our pipeline. Today I guide and mentor a growing design team, ensure consistency and quality across projects, and drive the agency’s design maturity through internal talks, company-wide design reviews and joint workshop visits.
- Working alongside scrum teams, my focus is on integrating the design role into agile development: aligning design workflows with sprint planning, enabling early involvement, and keeping user-centered thinking embedded throughout the product lifecycle.
- Certified as a Product Owner since 2025, with PO responsibilities in selected projects since 2022 — managing backlogs, writing detailed user stories, prioritising against strategic objectives, facilitating sprint planning and keeping stakeholders close.
- I support the sales team and play a key role in lead generation, representing the UX/UI perspective in client acquisition. I developed the “Concept Sprint”, a modular 2–4 week framework combining design, prototyping, planning and development-oriented tasks to shape a solid product foundation and improve cost estimation.